That is the question on many a retailers mind right now & understandably so. But should the retail sector be overcome with doom & gloom. I say no. Unfortunately, continued soothsaying that retail is in decline, the GFC is about to hit again & the onslaught of online is destroying bricks & mortar, no wonder [...]
If you were the owners of the Costa Concordia, what would you be thinking right now. The news of the Costa Concordia sinking off the Italian coast has gone world wide and with the help of Social Media, opinions are running high. With that, is the evergrowing perception of what Costa Concordia means as a [...]
Oh yes, that phenomenon we call a BRAND. We hear a lot about ‘Brands’. Why we need one, why they’re important, why every business must have a Brand. Well, I’m here to tell you that, infact, your Brand is the single, most important marketing tool you should have! Here’s why. Everyone has a Brand and [...]
It’s been a crazy, first week back at work, and it got me thinking. What am I going to do differently in 2012 that I learnt from 2011? That thought was met by a retailer who rung me and happened to ask me the same question. This time, I said “Well what do you plan [...]
Last week I was asked to give my thoughts on Branding. Here’s the article. brief but the article is an interesting one. http://nett.com.au/start-up/tips-for-the-first-100-days-of-a-startup/
http://www.smh.com.au/small-business/entrepreneur/entrepreneurs-who-bounced-back-from-the-brink-20111011-1li4w.html A big thankyou to David Wilson who wrote this article. I was so glad to be a part of it because it’s a topic, that I am very passionate about and that is, of NEVER EVER giving up. You see, as the article expresses, business life hasn’t been and is rarely easy. That’s what [...]
I’ve woken up to an inbox of emails & facebook comments from friends and associates asking me what I think of yesterdays’ viral instore incident at GASP. All I can say is, GASP you have left me gasping. If it was a publicity stunt, in my humble opinion it flopped. If it was indeed an [...]
What’s more important, a great brand or a great price? Let me suggest to you that a great brand delivers a bigger punch for your business. Here’s why. As a business owner you’re looking for sustainability and a long term business life. One that will continue to grow, be profitable and successful for you. That [...]
Ever wondered whilst walking through a shopping centre, you’re suddenly attracted to a window display & without hesitation catapulted inside. Amidst a sea of product & smiling salespeople & before long you find yourself leaving, having made a new found friend, and a purchase, that infact, you didn’t intend to buy. Before you know it, [...]
I’m passionate about Branding for one reason only. I cant emphasize enough that it is the single, most important key factor in any business that drives sales. Why? Because it is your Brand that influences whether or not a consumer decides to Buy or not to Buy. That’s right, your Brand. Not your logo, not [...]
