I’ve woken up to an inbox of emails & facebook comments from friends and associates asking me what I think of yesterdays’ viral instore incident at GASP. All I can say is, GASP you have left me gasping. If it was a publicity stunt, in my humble opinion it flopped. If it was indeed an [...]
What’s more important, a great brand or a great price? Let me suggest to you that a great brand delivers a bigger punch for your business. Here’s why. As a business owner you’re looking for sustainability and a long term business life. One that will continue to grow, be profitable and successful for you. That [...]
Ever wondered whilst walking through a shopping centre, you’re suddenly attracted to a window display & without hesitation catapulted inside. Amidst a sea of product & smiling salespeople & before long you find yourself leaving, having made a new found friend, and a purchase, that infact, you didn’t intend to buy. Before you know it, [...]
I’m passionate about Branding for one reason only. I cant emphasize enough that it is the single, most important key factor in any business that drives sales. Why? Because it is your Brand that influences whether or not a consumer decides to Buy or not to Buy. That’s right, your Brand. Not your logo, not [...]
It’s September and it’s Small Business Month. I was reminded that by a phonecall from a client who rang to ask about retail consulting for her business. This young lady expressed her difficulty in getting her new business off the starting blocks, and the constant feeling that she was vulnerable as a small business and [...]
I’m going to admit it, but YES I do shop online. From overseas. It’s simple. Certain cycling and equestrian products are cheaper online. That doesn’t mean I don’t shop instore. Infact I am very passionate about walking into a store, and believe ‘bricks & mortar’ shopping is still the ultimate shopping experience. I love the [...]
