Monthly Archives: September 2011

GASP, you’ve left me gasping!

I’ve woken up to an inbox of emails & facebook comments from friends and associates asking me what I think of yesterdays’ viral instore incident at GASP. All I can say is, GASP you have left me gasping. If it was a publicity stunt, in my humble opinion it flopped. If it was indeed an […]

Why a great BRAND packs a bigger punch than a great price

What’s more important, a great brand or a great price? Let me suggest to you that a great brand delivers a bigger punch for your business. Here’s why. As a business owner you’re looking for sustainability and a long term business life. One that will continue to grow, be profitable and successful for you. That […]

A Brand does the selling, not the price!

Ever wondered whilst walking through a shopping centre, you’re suddenly attracted to a window display & without hesitation catapulted inside. Amidst a sea of product & smiling salespeople & before long you find yourself leaving, having made a new found friend, and a purchase, that infact, you didn’t intend to buy. Before you know it, […]

Car dealers, why the prehistoric advertising?

Dear Mr/Ms Car Dealer, I’ve worked on quite a few Automotive advertising accounts, at national level and local. I’ve even had the pleasure of promoting marquise brands as well as your bargain basement family movers. I thought, we , together had changed the way we would promote the way you sell cars. You see, I’ve […]

Doing our bit for small business

It’s September and it’s Small Business Month. I was reminded that by a phonecall from a client who rang to ask about retail consulting for her business. This young lady expressed her difficulty in getting her new business off the starting blocks, and the constant feeling that she was vulnerable as a small business and […]

Retailing, you’ve been caught out.

I’m going to admit it, but YES I do shop online. From overseas. It’s simple. Certain cycling and equestrian products are cheaper online. That doesn’t mean I don’t shop instore. Infact I am very passionate about walking into a store, and believe ‘bricks & mortar’ shopping is still the ultimate shopping experience. I love the […]