I’m passionate about Branding for one reason only. I cant emphasize enough that it is the single, most important key factor in any business that drives sales.
Why? Because it is your Brand that influences whether or not a consumer decides to Buy or not to Buy.
That’s right, your Brand. Not your logo, not your advertising, not even the look of your store. Although your Branding includes all these factors, it is the very essence of WHAT your Brand says and communicates about WHO you are & HOW you do it, that ultimately determines the purchasing decision.
Look at any logo. They’re all quite simple in design. Simple typefaces. Simple colours. But the logo doesn’t make you feel warm and fuzzy, it’s the Brand behind that logo that does. Your logo is nothing more than a sign reminding people of the Brand and it’s values & benefits.
Your Brand needs to meet the expectations of your customer. That creates trust, credibility & loyalty.
Get the Right Brand. Get on your Customers Shopping List. Then let your Branding do the rest.