Dear Mr/Ms Car Dealer,
I’ve worked on quite a few Automotive advertising accounts, at national level and local. I’ve even had the pleasure of promoting marquise brands as well as your bargain basement family movers.
I thought, we , together had changed the way we would promote the way you sell cars.
You see, I’ve been looking for a new car now for 6 months. The one thing that ‘sticks out’ in all the advertising is that to be honest, nothing ‘sticks out’ and grabs my attention.
I, as well as everyone else knows, the advertised price isn’t the final price and more times than not, is usually a start off price that by the time you upsell me, will be double the budget I had.
Different car brands are all looking the same, even at the Corporate Brand level. (Sorry, you know who you are)
I cant decide on what car because no one is standing out. No one is grabbing my attention. Do you even know what I’m REALLY looking for? And i don’t mean the car model.
Do I still buy a paper? Is price an issue? Have you ever bothered to ask?
So, why is it that car dealers continue to do the same type of prehistoric advertising?