If you were the owners of the Costa Concordia, what would you be thinking right now. The news of the Costa Concordia sinking off the Italian coast has gone world wide and with the help of Social Media, opinions are running high. With that, is the evergrowing perception of what Costa Concordia means as a [...]
Oh yes, that phenomenon we call a BRAND. We hear a lot about ‘Brands’. Why we need one, why they’re important, why every business must have a Brand. Well, I’m here to tell you that, infact, your Brand is the single, most important marketing tool you should have! Here’s why. Everyone has a Brand and [...]
Last week I was asked to give my thoughts on Branding. Here’s the article. brief but the article is an interesting one. http://nett.com.au/start-up/tips-for-the-first-100-days-of-a-startup/
What’s more important, a great brand or a great price? Let me suggest to you that a great brand delivers a bigger punch for your business. Here’s why. As a business owner you’re looking for sustainability and a long term business life. One that will continue to grow, be profitable and successful for you. That [...]
I’m passionate about Branding for one reason only. I cant emphasize enough that it is the single, most important key factor in any business that drives sales. Why? Because it is your Brand that influences whether or not a consumer decides to Buy or not to Buy. That’s right, your Brand. Not your logo, not [...]
I’m going to admit it, but YES I do shop online. From overseas. It’s simple. Certain cycling and equestrian products are cheaper online. That doesn’t mean I don’t shop instore. Infact I am very passionate about walking into a store, and believe ‘bricks & mortar’ shopping is still the ultimate shopping experience. I love the [...]
Is your business unique? Do you stand out amongst your competitors? Being unique, in my opinion is the most important decisive factor of any business. In retailing, it needs to be THE only factor. These days, too many retailers are offering similar products and the only measure for competition is price. So why is it, [...]
Before you go to market ensure your branding communicates the right message to the right audience. Click here to read more
