That is the question on many a retailers mind right now & understandably so. But should the retail sector be overcome with doom & gloom. I say no. Unfortunately, continued soothsaying that retail is in decline, the GFC is about to hit again & the onslaught of online is destroying bricks & mortar, no wonder [...]
http://www.smh.com.au/small-business/entrepreneur/entrepreneurs-who-bounced-back-from-the-brink-20111011-1li4w.html A big thankyou to David Wilson who wrote this article. I was so glad to be a part of it because it’s a topic, that I am very passionate about and that is, of NEVER EVER giving up. You see, as the article expresses, business life hasn’t been and is rarely easy. That’s what [...]
What’s more important, a great brand or a great price? Let me suggest to you that a great brand delivers a bigger punch for your business. Here’s why. As a business owner you’re looking for sustainability and a long term business life. One that will continue to grow, be profitable and successful for you. That [...]
I’m passionate about Branding for one reason only. I cant emphasize enough that it is the single, most important key factor in any business that drives sales. Why? Because it is your Brand that influences whether or not a consumer decides to Buy or not to Buy. That’s right, your Brand. Not your logo, not [...]
It’s September and it’s Small Business Month. I was reminded that by a phonecall from a client who rang to ask about retail consulting for her business. This young lady expressed her difficulty in getting her new business off the starting blocks, and the constant feeling that she was vulnerable as a small business and [...]
