"Stephen Rinaldo was recommended to me by a teacher at a web marketing course, who had used Stephen's services and was very impressed with the results that he had gained for him.
Stephen was contracted by Buttai Barn to create a new image, which included designing a new website and logo, organizing a facebook page, creating radio and TV commercials, and overseeing production of our T.V commercial, including sourcing talent as well as negotiating with NBN sales personnel to obtain the best possible advertising rates.
The result of Stephen's expertise has been a remarkable turn-around of our Saturday night trade by increasing sales by 100% on most nights, compared to 2010 figures and great forward bookings for Christmas functions as well. Our new website has generated many more enquiries than our old one ever created and we can capture these enquiries for our data base for future marketing opportunities.
One of the things that really impressed me about Stephen, was his absolute integrity in passing on savings that he had secured in advertising rates and in not insisting that we continue to use his services once his job was completed.
Gary and I were very impressed with Stephen's friendly, professional approach to changing our image and dragging us out of our complacency regarding building our business.
This man knows marketing!"
Marilyn Maddison, Buttai Barn
"To say our business was in need of a makeover is somewhat of an understatement. Our brand had become tired & boring and our business had become just like every other competitor. It was that this point that we approached Stephen from Rubicon Retail who promptly met with us and gave us an honest and thorough analysis of our brand. From there we were presented with a complete brand makeover that has enabled us to lift our business above our competitors. We found the entire process simple, motivating and extremely affordable. Rubicon Retail continues to assist us in our marketing needs and we highly recommend Stephen and his team."
Glenda Watts - Director, Hobby Hampers Australia
"Stephen was retained by our company to assist us in gaining clarity around our marketing goals, help us introduce best practice advertising and promotions principles and work on a specific campaign for a unique product line that we manufacture, Sharkskin. Stephen was able to review our current practices and show us how we could get more effective results for our marketing spend. He successfully took the Sharkskin campaign from concept all the way through to final delivery, which included a purpose designed website, in-store promotional material, POP display and a teaser campaign that had real impact and which translated directly into increased sales and brand recognition."
Mark Welsh, Managing Director, Aquanaut
"We needed to put ourselves on the map. Stephen sorted out our marketing challenges so we had a clear direction of where we should be headed. He is a concepts man, innovative & creative. He values relationships, is a man of integrity and is genuinely interested in achieving a desirable outcome for his clients, offering apersonalised, results driven service."
Robyn McIness, National Marketing Manager, Natures Sunshine Products of Australia
"Stephen was one of those great discoveries you make every now and then. He is an ideas person who talks plain English which made it easy to have him review where we thought we were and learn from his research where we really were. This allowed us together to develop strategies which we were able to implement, which keep us in touch with our customers more effectively."
Gail Cottril, Open Shutters
"Stephen's true talent is his ability to look at the business as a whole. Every aspect is evaluated and his strategies combine all facets with one understanding...to make sales. He continually strived for & emphasised the importance of consistency and this was reflected in our advertising, store layouts, promotions, training manuals even down to our uniforms. Stephen created successful campaigns, in particular the innovative and successful three frontmen TVC which became very popular amongst our customers which saw Midas return to its position as market leader."
Alan Rogerson, Midas Australia
"Dear Stephen, thankyou for looking after so many of our clients. Many comments received that the service you provided is refreshing & innovative. Ideas that were cost effective and saved our clients money. Once again, thankyou"
David Baumgarten, CEO, Business Enterprise Centre, Sydney
"Stephen's expertise is to provide the RIGHT decisions at the RIGHT time for your business. His hands-on approach means he gets in and understands your business, YOUR customers and what YOU want. His creativity saw a fresh approach to our automotive advertising that resulted in more enquiries and ultimately more sales. He was able to show us more cost-effective ways of spending our money, through better show room displays & promotions. Simply, he understood what we needed and he delivered."
Debbie Clark, Heartland Holden, Dealer Principal
"Stephen was a lifeline for our business. We were spending considerable amounts on advertising, achieving what we thought were excellent results. That was until Stephen identified some new advertising opportunities and helped us produce new advertising specifically targeting our customers more effectively. Stephen's difference is, he shares his wealth of experience & knowledge, teaching us the skills to continually improve our own marketing. What consultant does that? Rubicon Retail does. Thankyou again."
Linda Vojkovic, The Naturalcare Company
"Stephen Rinaldo of Rubicon Retail has been involved in developing the corporate image of Sunlight Products over the last few years. During this time he has worked on multiple marketing levels for our company. Stephen has the versatility and ability to channel our marketing dollar into a diversified array of advertising opportunities. We have appreciated his personal approach to our needs and value his ability to arrive at marketing destinations we aim for."
Philip Lomman, Sunlight Products, Managing Director
Deciding if that business
idea is a smart idea
Creating your Brand so
you are unique
Strategies to grow and
retain your customers
Standing out in your